An image with packaging in a studio environment.

About Wise Merchant

The Wise Merchant is a woman-led creative company specializing in packaging, merchandise, branding, and digital solutions.
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We blend creative design with technical expertise to deliver production-ready solutions for consumer brands. Partnering with businesses of all sizes in the food & beverage, cannabis, spirits, cosmetics, and retail sectors, we have particular expertise in regulated industries.
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Since 2019, we've helped brands stand out on shelves while ensuring full compliance. We manage every stage of the process—from initial concept and design development to production and supply.

Our Team

Headshot illustration of Lydia Khal Massaad, CEO at The Wise Merchant.
Lydia Khal Massaad
CEO
Headshot illustration of Chris Massaad, design director at The Wise Merchant.
Chris Massaad
Design Director
Headshot illustration of Ayk Martirosyan, operations & IT director at The Wise Merchant.
Ayk Martirosyan
Operations & IT
Headshot illustration of Crystal Minter, marketing director at The Wise Merchant.
Crystal Minter
Marketing Director
Headshot illustration of Alec Massaad, sales director at The Wise Merchant.
Alec Massaad
Sales Director
Headshot illustration of Brando Reverón, brand designer and illustrator at The Wise Merchant.
Brando Reverón
Brand Designer & Illustrator
Headshot illustration of Aimeth Martínez, graphic designer at The Wise Merchant.
Aimeth Martínez
Graphic Designer

The Wise Merchant is Dedicated to Helping Kids in Need

A portion of the profit is donated to the non-profit foundation Our Giving Table, which supports children in poverty and foster care.

How to help
An illustration for Our Giving Table non-profit foundation.

Get in Touch

Custom packaging, merchandise, and digital solutions tailored to your brand. Get pricing and options for your project.

Request a Quote