An image with packaging in a studio environment.

About Wise Merchant

Wise Merchant is a woman-led creative company specializing in packaging, merchandise, branding and digital solutions.

We combine creative design with technical expertise to deliver production-ready solutions for consumer brands. We partner with businesses of all sizes across food & beverage, cannabis, spirits, cosmetics, and retail sectors, with particular expertise in regulated industries.

Since 2019, we've helped brands stand out on shelves while meeting all compliance requirements. We manage every stage of the process - from initial concept, through design and development, to production and supply.

Our team

An illustration of Lydia Khal Massaad, CEO at Wise Merchant.
Lydia Khal Massaad
CEO
An illustration of Chris Massaad, Design Director at Wise Merchant.
Chris Massaad
Design Director
An illustration of Ayk Martirosyan, Operations & IT Lead at Wise Merchant.
Ayk Martirosyan
Operations & IT
An illustration of Aimeth Martínez, Graphic Designer at Wise Merchant.
Aimeth Martínez
Graphic Designer
An illustration of Brando Reverón, Brand Designer and Illustrator at Wise Merchant.
Brando Reverón
Brand Designer & Illustrator

Wise Merchant is Helping Kids in Need

Part of the profit goes to non-profit foundation Our Giving Table to help children in poverty and foster care.

How to help
An illustration for Our Giving Table non-profit foundation.

Get in touch

Custom packaging, merchandise, and digital solutions for your brand. Get project pricing and options.

Send a request